Covered calls made simple

The stocks you already own
can pay you income.

You’ve probably heard covered calls can turn shares into income. This is the version where you don’t have to become an options trader. Works with 100+ shares of most large U.S. stocks.

See What You Could Earn →
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Skip the Greek letters. Skip the options chain. Just plain English.
Friday Report
Sample weekly report
Illustrative example — not a current recommendation for any specific security.
ACME Covered call ~$1,000
GLOBEX Covered call ~$850
NORTHWIND Covered call ~$650
SAMPLE CO Covered call ~$400
Illustrative total
~$2,900
try your stock ↓
Estimate your income
Plain English
No options chain. No Greek-letter math.
Just clear instructions: which call to sell, at what price, and why.
Per your portfolio
Built around your portfolio.
Every analysis tuned to your specific stocks, your risk tolerance, your tax situation, and this week's market. Shares with big gains get extra care.
Every Friday
One email. Every stock.
Complete analysis. Place your trades in 60 seconds at your existing broker.
The hard part

You already own the stocks.
Everything else is the problem.

×
How much income — without losing the shares?
Scrolling through dozens of options trying to figure out which one balances income vs. risk of losing your shares.
→We tell you exactly which strike to sell and why
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When to sell — and when to sit out
Weekly? Monthly? What if earnings are coming up? What if the market just dropped 3%?
→We pick the expiration and skip weeks that aren't worth the risk
×
What if the stock takes off?
Your call is deep in the money and expiring Friday. Do you roll it? Close it? Let it get assigned?
→Every Friday we show where each position stands, and as expiration approaches we lay out your paths in plain English. Letting shares go is never something we push you into — and if you’d rather keep them, we show you how.
×
Doing it every week without second-guessing
Doing all of this across multiple stocks, every single week, without second-guessing yourself.
→One email. Every Friday. Every stock. Plain English.

What could your portfolio earn?

Add your stocks and see your estimated annual income in 2 minutes.

Uses live market data · Moderate strategy
Friday morning

The same trade.
Very different experiences.

Never sold a covered call yourself? This is exactly the work you’re skipping.

The task
Without Income Factory
With Income Factory
Finding the right strike
Scroll options chain, eyeball delta, guess
Exact strike, with reasoning
Choosing expiration
Weekly? Monthly? Check earnings manually
Already chosen. Earnings & regime accounted for.
Keeping up with positions
Check constantly, stress about deep in-the-money calls
A Friday status on every position, plus a heads-up as expiration approaches
Total time per week
45–90 minutes, scattered across the week
2 minutes Friday morning ✓
Market note · October 19, 2026
Live
Quiet Day

What's happening in covered calls right now

Markets pulled back hard today—SPY down 1.3%, QQQ off 2.2%, with tech names like META, TSLA, AMD, and INTC all dropping 3-4%. That kind of volatility spike is exactly when the floor price filter earns its keep: a drop like this inflates premiums across the board, but it also...

→ What the Floor Price Means and Why It Matters
Learn covered calls
Our 5-minute guide explains covered calls in plain English — no jargon, no prerequisites.
Read the guide →
Test your knowledge
Think you've got it? A quick quiz will tell you — and fill any gaps before your next trade.
Take the quiz →
See your income estimate
Enter your stocks and see what your portfolio could realistically earn each month.
Get your estimate →
Pricing & cadence

Our strategy takes months.
So does your subscription.

Our strategy takes months to play out. We bill annually so you're evaluated as an investor over time, not month-to-month. A covered-call paycheck isn't a Friday lottery — it's a portfolio outcome that compounds across earnings seasons, IV cycles, and the occasional quiet stretch. Annual billing keeps the unit of evaluation honest. Quarterly is there too, for cash-flow flex.

And because the strategy needs months to prove itself, when public access opens your first three months will be free — no credit card to start. We'll ask for payment at the end of the trial, not the beginning, so you subscribe only after you've watched a full quarter of cycles play out.

See pricing →

Your stocks are already working.
Make them work harder.

Private beta is underway with our founding members. See your estimated income in 2 minutes — and join the waitlist for public launch.

See your estimate & join the waitlist →